Table of Contents
- Tell us about your product and what inspired you to start it?
- How long did it take you to acquire your first 50 customers, and what was your growth strategy?
- Which technology stack are you using and what challenges and limitations does it pose?
- What are some of the most essential tools that you use for your business?
- What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
- Your recommended books/podcasts/newsletters etc.:
Alexandro Martinez is the founder of SaasRock - The Remix starter to easily build your SaaS
Tell us about your product and what inspired you to start it?
I’ve created 5 SaaS boilerplates with Vue2, Vue3, Svelte and React with a .NET backend. But after I learned about Remix my building speed got x100! So I created a shell to quickly launch Enterprise-Ready MVPs.
How long did it take you to acquire your first 50 customers, and what was your growth strategy?
One month. My strategy was building an audience by giving v0.0.1 for free for 24 hours, this way I got 1,000 emails.
This first release was built in a week, so you can imagine how Remix gave me so much development speed. The other boilerplates combined barely made it to 50 customers in 1 year.
Which technology stack are you using and what challenges and limitations does it pose?
Tailwind CSS: CSS framework.
These 3 tools are the pillars of SaasRock.
I honestly haven’t found one issue with them.
Maybe utility-first design (Tailwind) has a longer learning curve if you’re used to pre-built components (Bootstrap), but it’s 100% worth it. Also, the Tailwind Labs team have Tailwind UI with tons of useful UI components.
What are some of the most essential tools that you use for your business?
GumRoad to manage SaasRock customers.
Stripe for Subscriptions and Payments.
Postmark for Transactional Emails.
ConvertKit for Marketing Emails.
Crisp Chat for Customer Messaging.
Loom for making quick tutorials/demos.
Camtasia for making longer videos.
Canva for Thumbnail, Logo and Illustrations.
Twitter for quick updates.
Medium, IH and Dev.to for blog posts.
What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
Making videos is a must for this type of Product/Service. Tech Twitter gives you a lot of leads. Getting out of my comfort zone is something that I ended up enjoying, e.g. DM’ing people, putting my face out there.
I’m building a SaaS on top of SaasRock that I plan to launch at the end of the month. I’m documenting every step on my YouTube channel.
Starting this series is one of the best decision I’ve made since 1) I publicly share what is being added to the SaaS framework and 2) I enjoy it so much. I was afraid that people would not like my videos because I’m not an English native speaker, and my main audience speaks English.
Your recommended books/podcasts/newsletters etc.:
The RefactoringUI book, from Adam and Steve, gave me strong design skills.