Table of Contents
- Tell us about your product and what inspired you to start it?
- How long did it take you to acquire your first 50 customers, and what was your growth strategy?
- Which technology stack are you using and what challenges and limitations does it pose?
- What are some of the most essential tools that you use for your business?
- What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
- Your recommended books/podcasts/newsletters etc.:
Ayush Chaturvedi is the founder of Indie Masterminds - A tight-knit community for solopreneurs to succeed and grow together.
Tell us about your product and what inspired you to start it?
It's a 4 week mastermind program for solopreneurs to get focused feedback and support on their projects. I've been studying the indie hacking space for more than a year now and this is one of the most critical problems that people face. Especially when starting out they have no idea what to focus on, how to get feedback on their work and how to grow their business.
Most content online is generic and peddles cookie cutter advice, but people actually need personalized advice from peers who have done it in the past. Content cannot solve that problem, a private mastermind of like minded people is my way of doing it.
How long did it take you to acquire your first 50 customers, and what was your growth strategy?
So I've acquired 33 users so far in 8 weeks. Most of the users have come from my Twitter account and email list.
My strategy is to offer free or low priced product on Twitter and get people on an email list and then run targeted email campaigns to promote the higher priced mastermind program.
Which technology stack are you using and what challenges and limitations does it pose?
It's a NoCode stack -
- Carrd
- Gumroad
- Tally Forms
- Slack
Biggest challenges -
- Gumroad emails have poor deliverability.
- Many people aren't comfortable with Slack as the community platform.
What are some of the most essential tools that you use for your business?
I'm using -
- Carrd for the landing page
- Plausible for analytics.
- Gumroad for payments and email marketing
- Tally to collect information
- Slack for the community
- Zoom to run the weekly mastermind sessions
- Notion to manage everything.
What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
We need to reduce the time between idea and execution as much as possible. To get real insights from the market we need to spin up a quick MVP as soon as we can and put a buy button under it. To see if people really want the product or not.
I think people spend too much time brainstorming ideas or perfecting the product and delay the selling process too much. While in fact that should be one of the first things you should do. A rough MVP with a few paying customers is better than a polished product with no customers.
Your recommended books/podcasts/newsletters etc.:
- The Embedded Entrepreneur
- $100M Offers
- The Mom Test
- MFM Podcast
- Indie Hackers Podcast
- The James Altucher Show
- The Ladders of Wealth Creation essay by Nathan Barry
- Trends VC by Dru Riley
