Kavya from Resumey.Pro Gained 230+ Registered Users from Product Hunt
Table of Contents
- Tell us about your product and what inspired you to start it?
- How long did it take you to acquire your first 50 customers, and what was your growth strategy?
- Which technology stack are you using and what challenges and limitations does it pose?
- What are some of the most essential tools that you use for your business?
- What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
- Your recommended books/podcasts/newsletters etc.:
Well, Resumey.Pro began as a side project, when my co-founder (also my husband) was looking for a job. We realized we were having issues designing a resume as we have to pick a template first and then stick to it.
The ability to just write content and then have the flexibility to make changes for the design was something we were looking for but couldn't find on the internet.
Markdown is quite powerful for writing so we combined the two ideas and created a tool for ourselves. Eventually, when we realised it's useful we made it public for others to use and productized it. We also launched on Product Hunt where we got a lot of useful feedback.
First 50 were super easy to get. In fact, the first 100 users were friends and family.
Once the platform was ready, we launched it across our social media handles - Facebook, Instagram, LinkedIn etc.
Once we exhausted our immediate network, we posted on Reddit and then eventually Product Hunt.
Product Hunt brought in 3164 visitors with eventual 235 registered users (7.4% conversion from visitors)
No challenges or limitations as of now :)
Google Analytics, Figma (for designing), Google Drive (blog content)
What have been some of the biggest insights you've gained since starting your entrepreneurial journey?
1. Start marketing and engaging with the target audience as early as possible (even if the product isn't fully ready yet). It will help you get better insights about them and help build a product that is in line with their needs.
2. Staying consistent on marketing helps in the long run. It may take a while to gain momentum, but once it does the payoff is worthwhile.
3. Ads on Google, Meta, LinkedIn may not work as well as one may think, especially for a bootstrapper. To see positive ROI, one may need to have a significant budget. From my experience, for Google Ads a budget of around $1000-2000 per month per campaign would yield good results. It was also recommended to keep running the campaign continuously. This wasn't feasible for a microSaaS like ours.
Books: Zero to Sold by Arvid Kahl
Podcasts: Wannabe Entrepreneur (https://wannabe-entrepreneur.com/)