Mat’s Insights on How WideBundle Reached 32K MRR

Mat De Sousa is the founder of WideBundle - Create amazing bundles for your products on Shopify
Mat De Sousa is the founder of WideBundle - Create amazing bundles for your products on Shopify
 

Tell us about your product and what inspired you to start it?

WideBundle is a Shopify App that I created in 2020. I was in some French communities about e-commerce and some people started to talk about what they wanted.
 
Many were unhappy with the current bundling apps that already existed.
 
After talking to some of them I did a bit of validation with a photoshop mockup of the product. It was a simple image showing what WideBundle would look like.
 
And people loved it. I had hundred of comments to I decided to keep going.
 

How long did it take you to acquire your first 50 customers, and what was your growth strategy?

It took less than a month to acquire my first 50 customers.
 
The main strategy was to use Facebook Groups to get early users. What is great about communities is that word of mouth is powerful
 

Which technology stack are you using and what challenges and limitations does it pose?

I built the app in PHP. Honestly, I wasn't the best developer and didn't know the "new" languages.
 
So you do have some limitations because Shopify doesn't explain how to build an app using old-school programming languages.
 
I had to read tutorials and try to apply them to my case. But at the end of the day, using the language you already know is better than trying to learn something new. You'll lose more time if you try to use something "trendy".
 

What are some of the most essential tools that you use for your business?

Notion, Mixpanel, Slack, Crisp, Northflank
 

What have been some of the biggest insights you've gained since starting your entrepreneurial journey?

Start small but think big. Too many people want to build huge things in the beginning. But you can't. So go small but keep in mind that you want to be big. This is your vision.
 
Always validate. Never assume you know something. Validate with your users.
 
Track your data. You can learn things by talking to people but the best way is to check your data. Today I take all my decisions based on that.
 
Zero to Sold by Arvid Khal is my go-to book if you want to start SaaS.