Heleana Grace Grew Her Video Productized Service to $13k MRR in Just 7 Months

Heleana Grace is the founder of Videodeck - Afordable and scalable video production service for Saas companies.
 

Tell us about your product and what inspired you to start it?

 
Videodeck is a video production service for Saas companies. We create explainer videos from sourcing the talent to recording the video and editing to fit your brand.
 
 I started Videodeck as most agencies start, as a freelancer.  I was creating videos for a B2B Saas company and I've helped them gain incredible success on YouTube and ranking on Google through videos. 
 
I was wondering why aren't more Saas companies leveraging videos for organic growth. After looking around for a similar service, I realized that most agencies out there charge 8k+ for a video is it would be rather expensive to create videos at scale. That's where Videodeck shines.
 
 

How long did it take you to acquire your first 50 customers, and what was your growth strategy?

 
We haven't acquired those 50 clients yet, we are still working on it. 
 
However, we got to 13k MRR in about seven months with under ten clients. 
 
At the moment, we are growing fast, and most of the clients are coming through referrals, IndieHackers, and we've started dabbling in search ads as well.
 
 

Which technology stack are you using and what challenges and limitations does it pose?

 
We do not have a tech stack at the moment since we are not a software company. However, we do plan on changing that in the near future.
 

What are some of the most essential tools that you use for your business?

 
onepage.io - super cool landing page building tool. I've built this one with them: studio.videodeck.co
jitter.video - super useful for quick animations
manyrequests.com - great for productized businesses but we are still working on setting it up. 
Calendly - an obvious one for an agency
 
 

What have been some of the biggest insights you've gained since starting your entrepreneurial journey?

 
Here are some the insights that I also mentioned on our IndieHackers post explaining how we got to 13k so fast. 
 
Productized service - This lets us set clear production processes that allow us to produce videos at scale.
 
A pricing model that encourages volume - Once a client is onboarded (we have visual assets, tone of voice, set design), our clear production processes enable us to produce videos at scale. That means that we want to prioritize customers that want to produce multiple videos. We control this from the pricing. You can buy just one video for $1995 or you can order 10 of them for $995 each. On top of getting 50% off for each video, we also offer free thumbnails, shorts, and branded props.
 
videodeck pricing
 
Underpromise and overdeliver - By overdelivering on what we promise, we are turning a lot of our customers into promoters."We can't believe this service exists at this price point", "I've been happier with Videodeck than I have been with any video agency I've worked with. No kidding." is what we often hear from our clients.
 
Using our network - The leads that didn't come from ProductHunt came from our network. Your network is where you will probably find your first user for the service/saas you are working on. Use it.
 
 
Although it only has 3 episodes, the Tiny podcast is hands down my favorite. https://podcast.tinycapital.com/
 
 

What other products are you working on? (if any)

www.eyelet.io - a digital adoption platform