Amer Sikira, Founder ‘Engagement Builder ‘, Acquired 10 Customers in 10 Days

Amer Sikira is the founder of Engagement Builder - the first fully engagement-centric tool that helps you manage and grow your audience in half the time and with twice the result.
 

Tell us about your product and what inspired you to start it?

 
Our product is the result of our struggle to manage all of the Twitter notifications. We also realized that Twitter is not offering a pretty good way to broaden your Twitter circle and actually increase the number of followers, which is the second problem we decided to tackle.
 
 

How long did it take you to acquire your first 50 customers, and what was your growth strategy?

 
We have launched 10 days ago and we have 10 customers.
 
Our strategy is to work on brand awareness while creating an immense knowledge base which we call Engagement Builder Academy.
 
We're active on several places like Twitter, Indie Hackers, Reddit, etc.
 
 

Which technology stack are you using and what challenges and limitations does it pose?

 
We're using React, TypeScript, and Tailwind for the frontend, Nodejs, TypeScript, and GraphQL for the backend. But the biggest limitation for us is Twitter API, not the stack itself.
 
 

What are some of the most essential tools that you use for your business?

 
We use Notion to keep track of all tasks, marketing plans, etc.
We use Slack as a communication channel. These two tools are the most important for our business.
 
 

What have been some of the biggest insights you've gained since starting your entrepreneurial journey?

 
Talking to users is one of the key things to making your product thrive. There is no better way to get an insight into your product, than customers' feedback.
 
 
 
The best books one can read before starting out an entrepreneurial journey are:
 
Zero to Sold by Arvid Kahl
Building a StoryBrand by Donald Miller, and
This is marketing by Seth Godin.